Niccolò di Bernardo dei Machiavelli, known as Niccolò Machiavelli, one of the greatest philosopher in Italian history, from a long time inspires the founding members of the Italian Institute of Strategic Studies.
Already in 2007 Francesco D’Arrigo, sensing the high communicative power of the original signature of the Florentine author, created the first logo transforming the initial of Niccolò’s signature in a brand.
The evolution of this original logo has evolved together with the professional pathway of the researchers that founded the Institute.
…”The Machiavelli think tank, was founded by the initiative of an international group of distinguished thinkers, academics and renowned professionals from civil and military institutions, with the aim of contributing to the renaissance of the Italian strategic thinking…”
The logo, a Registered Trademark, represents the geopolitical vision of the cultural initiative pursued by the founding members of the IISS.
The graphic elements used are the:
- letter “N” of the original signature of Niccolò Machiavelli
A creative representation to depict the Italian author.
The letter “N” of his original signature encloses the
- world globe
with an highlighted map of Italy, fulcrum of the Institute’s foundation.
- On the right part of the logo, Niccolò Machiavelli looks intently to the West, signifying the transatlantic legacies.
Florence, 3 May 1469 – 21 June 1527
Niccolò Machiavelli portrait painted by Santi di Tito
Niccolò di Bernardo dei Machiavelli – known as Niccolò Machiavelli – born in Florence in 1469 to an ancient but decayed family, since his adolescence was familiar with the Latin classics. He began his career working for the government of the Florentine Republic at the fall of Girolamo Savonarola. With the election of Gonfalonier Pier Soderini, he first became Secretary of the second chancellery and later Secretary of the Council of Ten. He carried out delicate diplomatic missions to the court of France (1504, 1510 -11), the Holy See (1506) and the imperial court of Germany (1507-1508), which helped him in developing his strategic thinking; in addition, he held official communications between central government bodies and ambassadors and army officials engaged at foreign courts or in Florentine territory.
